Gitcha and Momentum MLS bring Buyer Listing Service to Western Arizona

By AI, Created 1:11 PM UTC, June 02, 2026, /AGP/ – Gitcha and Momentum MLS have partnered to embed Gitcha’s Buyer Listing Service into Momentum’s agent experience, giving members real-time visibility into buyer demand across Western Arizona. The move is designed to improve buyer representation, increase listing transparency and make the MLS more of a two-sided marketplace.

Why it matters: - The integration gives Momentum MLS members a clearer view of active buyer demand, which can surface opportunities that might otherwise stay hidden. - The partnership aims to strengthen buyer representation at a time when buyer support is under pressure in the real estate industry. - The MLS gains a more reciprocal marketplace model by showing buyer needs alongside active listings. - The change is intended to improve listing transparency and support more informed conversations between agents and clients.

What happened: - Gitcha and Momentum MLS announced a strategic partnership on June 2, 2026. - The partnership integrates Gitcha’s Buyer Listing Service® directly into Momentum’s agent experience. - Momentum MLS serves real estate professionals across Arizona and was formerly known as WARDEX. - The rollout is aimed at Western Arizona.

The details: - Momentum members can see buyer demand in real time, including desired property features, preferred locations, budget ranges and financing timelines. - The information is centralized inside the MLS rather than spread across separate tools. - Gitcha’s Buyer Listing Service lets agents enter buyer needs in an MLS-licensed environment and connect with agents who may have matching properties. - Agents can also syndicate buyer criteria for display on Gitcha’s public platform, where the demand data can be searched and shared. - Momentum MLS said the partnership builds on its focus on innovation and member success. - Kim Everett, CEO of Momentum MLS, said the company wants to champion both sides of the transaction and give members tools that amplify buyer voices. - Dan Cooper, CEO of Gitcha, said agents need solutions that support their role and service to clients. - Gitcha said the integration lets serious buyers broadcast what they need so the market can respond.

Between the lines: - The partnership reflects a broader push to make MLS platforms more than listing databases. - Showing buyer demand inside the same system as seller listings can make negotiations and prospecting more efficient for agents. - Momentum MLS is using the integration to reinforce its identity as a technology-forward service provider after its rebrand.

What’s next: - Momentum members will begin using the Buyer Listing Service inside the MLS workflow. - The companies will likely lean on the integration to expand visibility for buyer demand and improve matching between buyers and available properties. - More information is available at Gitcha’s MLS page.

The bottom line: - The partnership gives Western Arizona agents a new way to surface buyer demand inside the MLS, with the goal of making the market more balanced and more searchable for both sides of a transaction.